The skin peels off immediately and you get whitening immediately.”, OTHER NEWS YOU MIGHT HAVE MISSED: First Look! 20-year-old Lady Declared Missing After She Allegedly Went To Visit Pastor Lover On Christmas Day; Khanyi Mbau ’s followers are questioning the actresses’ reality star-daughter; Khanz skin completion!. Tragically—skin dying—this quiet pandemic, which has stayed with us and has eaten profound into the texture of pretty much every family is disregarded. This is in comparison with 59% in Togo, 35% in South Africa, and 27% in Senegal. Individuals discount the … Money is clearly being made here, but it is not an excuse to ignore the requirement for public education on the issue of colourism and the consequences of the skin lightening process. The water changes color the more the skin is removed by a skin bleaching chemical. Ny MaGee is a screenwriter and freelance reporter from Chicago -- currently living in Los Angeles and covering A-list entertainment for various outlets, including Emmys.com. If people were adequately informed about the repercussions of their actions, they might reconsider them. Marion Ramsey: ‘Police Academy’ Actress with the Soft-spoken Voice Dies At... Shopify Deactivates Trump’s Online Stores, Facebook Bans President ‘Indefinitely’. While there is no substantial data on the use of skin lightening products around the world, a World Health Organization report claims that 77 percent of Nigerian women use them on a regular basis. The horror is that we do not know what these things do in high concentrations over time in the body,” he added. Creams with too much hydroquinone of more than 2% may harm your skin. Togo came second with 59 percent and Senegal third with 27 […] The moniker “White is Right” has shifted from a political ideology to a daily reality for many Africans. Nigeria has the world’s highest percentage of women using skin lightening agents in the quest for “beauty”. Nollywood actor Benson Okonkwo is highly favoured in this list since he is the only proud male to show off his dark elbow and knuckles, Bleaching cream is definitely the greatest. Skin Bleaching is the practice of using chemicals to lighten the shade of one’s skin by suppressing the production of melanin. There is a high possibility of allergic reactions resulting from both chemical bleaching agents and natural ingredients as well. All rights reserved. Skin creams are by far the most popular form of bleaching. Fareedah has also threatened to release screenshots of the individuals sending her disrespectful private messages on social media. … Alongside effective regulation strategies, there is an urgent need for an attitudinal shift through public enlightenment and the eradication of deceptive advertising. Government bans on harsh bleaching ingredients have only resulted in a thriving black market in countries such as Ghana, Ivory Coast and Nigeria. In Nigeria, being fair gave you access to “hot bachelors” and a lifestyle that only light-skinned women could enjoy, so many women bleached their skin, damaging it irreparably. Copyright Stears News Limited 2021. She believes she owes no one an explanation because she simply provided the service that her client requested. It works just for 30,000 naira. Dr Harvey Olufunmilayo is a Nigerian doctor training in Britain as an NHS GP, who says he's seen first-hand how some skin-bleaching products "can be … The study revealed that 77 percent of women bleach their skin. The industry is so huge that it adequately caters to individuals of different social class. While ensuring that products are safe, there is a bigger question of changing the culture. Can you see this? According to the statistics recently published by WHO, 77% of Nigerian women bleach, followed by Togo with 59% while South Africa with 35%; and Mali at 25%. The global market for skin lightening products is growing and is estimated to reach $20 billion by the end of the year, driven by strong demand among men and women across Africa, Asia, and the Middle East. One of the best body creams for fair skin in Nigeria called the Bismid Skin Whitening Cream is the type of a cream produced by the cosmetics companies that give an immediate result on the brightening of the skin and whitening it for the fair complexioned skins. We previously reported… Twitter … In her latest comments, she claimed that “Black” categories on Netflix and food... *Mase is returning to the pulpit as the New York rapper is named the new pastor of Atlanta’s Gathering Oasis Church as of Sunday... *Sports fans around the world are celebrating Steph Curry after the NBA star scored big during Sunday night’s game against the Portland Trailblazers. The skin bleaching epidemic in Nigeria: issues, treatment and self care. In fact, bleaching products are reportedly the fourth most sought-after household item by African women, alongside essentials like soap, milk, and tea. *A Nigerian beauty expert has addressed the criticism she has being hit with over a viral video of her extreme skin bleaching procedure. Rep. Ilhan Omar Calls on Congress to Impeach Trump After ‘Stop... Candace Owens Defines Black Categories on Netflix and Uber Eats As ‘Segregation’, Rapper Turnt Preacher is Back! Fair & Brite Lightening Cream. The market for skin-lightening creams in Nigeria is big — according to a 2011 report by the World Health Organization, 77 percent of Nigerian women use skin … However, every bleaching cream, or a lightening cream sold in the stores is full of chemicals. There have been several cases of people being unable to recognize old time friends because of the palpable change in their skin coulours due to bleaching. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without written permission from Stears Business. Cee-C savagely blasts lady who accused her of skin bleaching. Skin bleaching involves using creams which contains chemical products that are capable of whitening the skin. Some skin lightening products contain steroids that may make your skin prone to infections and skin conditions such as acne. However, there are more than enough who do. Due to the high-risk nature of skin bleaching which has been known to cause skin cancer, kidney failure and many other health issues, one would assume that people would steer clear. You may only share Also, most Nigerians across all ethnicities are dark skin and brown skin. Nigeria is number one on the list of African countries whose women bleach their skin. A recent World Health Organisation report has revealed that Nigerian women are the biggest users of skin-lightening products. Ifu Ennada slams follower who advised her to stop bleaching her skin. 8 Nigerian celebs accused of skin bleaching after 10 years challenge. In Nigeria, colloquial terms like yellow paw paw and lightie—an international term—have been coined to refer to those with fairer skin, a compliment that opens up a wide range of privileges and opportunities for the recipient. Just last year, the popular cosmetic brand Nivea was publicly chastised for putting out an ad that fostered the "fairer is better" agenda. The woman doing the peeling, identified as Fareedah, says: “As you can see, it’s very fast. The oppression of Africans during the European colonial era, particularly apartheid in South Africa, still has a negative hold on the continent. The arrival of an American reality TV star to launch her skin-lightening line in Lagos stirred up some controversy in the recent weeks, as people debated how harmful skin-bleaching is and if it's appropriate for celebrities to promote such products. However, many healthcare problems in … This clampdown should also involve the media and entertainment industry. Meanwhile, here is what some folks on the street in Nigeria had to say about skin bleaching: Save my name, email, and website in this browser for the next time I comment. In Lagos, the skin lightening market has found a permanent home. However, more attention should be paid to regulating the cosmetics industry. According to the World Health Organisation (WHO), 77% of women in Nigeria use skin lightening products, the world's highest percentage. Most Nigerians don’t bleach. And the topic of skin bleaching becomes a prevalent thread in the story. In some countries the figure is higher: a staggering 77% of women in Nigeria, 59% in Togo, 35% in South Africa, 27% in Senegal and 25% in Mali use … *As the #BlackLivesMatter movement grows stronger, the push for... *A leading fast-food chain recently introduced a meatless burger... *April 2019 get your girls and your wine ready... *Sure “Aretha Franklin” may be a household name, but... *On the day that California Senator Kamala Harris announces... *The weekend is officially here and if you haven’t... *September 4th marks the launch of the highly-anticipated daily... *There is no better way to celebrate the life... We previously reported… Twitter users have been left in shock over a video circulating of a woman in a tub of water, having her dark skin peeled off via some type of scraper. The deep-rooted nature of Nigeria's skin bleaching culture means that there is a very little chance of completely reversing the practice anytime soon. *A Nigerian beauty expert has addressed the criticism she has being hit with over a viral video of her extreme skin bleaching procedure. WHO WE AREThe news you want – unfiltered.The Electronic Urban Report/EUR puts the most buzz worthy African American news at your fingertips. The water changes color the more the skin is removed by a, The woman doing the peeling, identified as, Skin lightening is popular in South Asia and the Middle East, and Africa is experiencing a “massive trend of increased use (of skin bleaching), particularly in teenagers and young adults,”, THE CULTURECALENDAR: WHAT'S NEW & BLACK ON TV, First Look! This cream does what it says, it lightens your skin, it doesn’t whiten … Product prices range from as little as ₦5,000 to as high as ₦150,000, depending on the brand and method of application. Steph Curry Scores Career High in Golden State Victory Over Trailblazers, Ahmaud Arbery Murder Suspects Request That He Not be Referred to As ‘Victim’ During Trial, 3 Months After Giving Birth Nicki Minaj Shares Pics of Her Baby Boy: ‘Papa Bear’. Fair&White is one of the best skin care brands available in Nigeria, and their Miss White lotion for dark skin doesn’t… Skin lightening is popular in South Asia and the Middle East, and Africa is experiencing a “massive trend of increased use (of skin bleaching), particularly in teenagers and young adults,” said Lester Davids, a physiology professor at the University of Pretoria in South Africa. We previously reported… Twitter users have been left in shock over a video circulating of a woman in a tub of water, having her dark skin peeled off via some type of scraper. Countries like Togo, South Africa, and Senegal are not lagging too far behind. Most of us have dark spots, scars, discolorations and other blemishes that we want to get rid of. The skin bleaching pandemic in Nigeria has been on an all time high in the last 10 years. Nigeria’s Dr Isima Sobande … The World Health Organisation (WHO) published a report in 2011 estimating that 77% of Nigerian women use skin lightening products regularly. COPYRIGHT 2020 EURweb.com/Rabercom Enterprises. EUR Visits Set of BET’s New Series ‘Games People... ‘Amazing Grace’: A Tribute to Aretha Franklin at Pan... Presidential Candidate Senator Kamala Harris Makes Announcement with Still... Catch the New JJ Abrams Horror Film ‘Overlord’ in... Mo’Kelly and Roland Martin’s #Unfiltered Look at America (AUDIO), Mo’Kelly Pays Tribute to Aretha Franklin in Song (AUDIO). The open reception of Blac Chyna in Lagos exposed a small fraction of a much bigger problem. In many parts of the black community, being light-skinned is a sign of beauty, superiority and socio-economic status. Former Presidents Obama, George W. Bush Address Violent Chaos at U.S.... Louisville Fires 2 White Officers Involved in Breonna Taylor Deadly Raid. "INSTANT WHITENING WASH" INDEED! | Skin Bleaching in Nigeria The result is instant. However, more attention should be paid to regulating the cosmetics industry. ‘Global Communicator’ July Social Justice Issue Features Areva Martin,... Steven Ivory: Jagger Has Moves and Other Annoying Myths. Skin bleaching refers to the use of products to lighten dark areas of the skin … ECONOMY - Skin-lightening products are not effectively regulated in Nigeria. That said, if you take a stroll down the cosmetics section of any Nigerian market or superstore, there is a high chance you will come across a variety of skin lightening products ranging from soaps, creams, and serums. Octavia Spencer ‘Truth Be Told’ (Watch), Brazil’s President Claims Leonardo DiCaprio Funded Group Responsible for Amazon Rainforest Fires, The Pulse of Entertainment: L’Oreal Paris Selects Raja Marhaba as its 2019 ‘Woman of Worth Honoree’. The open reception of Blac Chyna in Lagos exposed a small fraction of a much bigger problem. Other accompanying factors contributing to the high prevalence of this dangerous practice include media representation and the lack of public education. The other women that Naya interviews as she travels through Nigeria are raw, candid, and open as well. In the long term, the Nigerian government should look to push public awareness campaigns and educate Nigerians on the adverse effects of skin-bleaching. The deep-rooted nature of Nigeria's skin bleaching culture means that there is a very little chance of completely reversing the practice anytime soon. They are available everywhere in various forms, from roadside vendors to high-end stores. While many of them are legitimate products by recognised brands, others are volatile concoctions cooked up by in a back room somewhere, often with extremely harmful ingredients. Nigerian spars and skin whitening centers are taking skin bleaching to a dangerous level with the introduction of deadly instant peeling and whitening products with … Skin bleaching products have become one of the most procured cosmetics in Nigeria as the government have only done little to curb its unregulated sales. I’m glad this is being talked about because every 5 seconds there is a bleaching advert on these Instagram pages. MOST READ TODAY. 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