Use alt text for active images and images with important information. Linked images have descriptive alternative text. Alt text provides people with visual impairments the ability to participate in consuming non-text content. Select the Save button at the bottom right of the window. This could happen for a number of reasons: Alt text is an important way to provide alternative information, particularly if the image is essential to the overall narrative or marketing strategy. At a visual level, you will never see the Alt Text, as it is embedded into the photo. The simple answer is: if you created the image, you should write the alt text. In keeping with other Internet guidelines, the term "alt text" (in a code font) is used here to refer to the text supplied for the image alt parameter and which generates text for the HTML alt attribute; the term "alternative text" refers to the text equivalent for an image, regardless of where that text resides. Alternative text, or alt text, is a short description of an image that users will not typically see unless they use an assistive technology or the image does not load on the page. Alt text essentially is a textual description of a non textual item. In order to get the most out of your alt text, it’s important to follow these guidelines: The goal of alt text is to provide the same key information that an image provides. Topics include writing ALT text as well as working with complex images such as maps, graphs and equations. Understanding what makes good alt text is subtle and important. You don't need to describe everything in the image or describe it … Good Alt-Text Example: A large, diverse group of cheering students, standing up and fist-pumping on the bleachers of a basketball game. Social Security Administration Guide: Alternate text for images. Tap Override generated alt text.5 Type your alt text in the box, then tap Save. Without alt text, screen reader users just hear "image." Use alt text for active images and images with important information. You don't need to describe every single detail, just those that matter in terms of how the image is being used … If the content that the image conveys is presented within text in the surrounding context of the image, then an empty alt attribute may suffice. 2. Rather, different methods can be used, depending on the state of technologies, and other considerations. Here are the Google guidelines on choosing a good alt text: Google Alt Text Guidelines Keep it short but avoid single-word alt text. These updated guidelines on the management of abnormal liver blood tests have been commissioned by the Clinical Services and Standards Committee (CSSC) of the British Society of Gastroenterology (BSG) under the auspices of the liver section of the BSG. If you’re a developer and you’re implementing UI with images based on something created by a content creator or a designer, you should NOT be responsible for writing the alt text – alt text should have been written by the time it gets to you. Whether to add alternate text depends primarily on the type of image. Screen reading software are able to access the Alt Text to provide the blind or partially sighted user an equal or equivalent experience while viewing graphical content. So if you have a link image then the alt text should tell the user what the link does. 3. Alt text should convey core information, not insignificant visual information. The term alternative text, as used in this article, refers to the text equivalent for an image, regardless of where that text resides.It does not refer solely to the alt attribute of the image tag.Alt attribute will be used when referring to the attribute itself, which often will, but does not exclusively, contain the alternative text. 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